// SERVICE 03

Social Media. Organic presence that sells.

Ads alone do not sell. Together we build the organic foundation that multiplies the ROI of any later ad. Content calendar, production, community management.

Who it works for

Social media management is a good fit if:

✓ You want to build a lasting presence, not just on-off ads
✓ You understand that results come in 3-6 months, not overnight
✓ You can sustain content production — either we produce it, or you have internal resources
✓ You have a brand with personality worth amplifying (not generic)

It is NOT a good fit if:

✕ You only want to "post 3 times a week to stay present" — that is wasted money, not a strategy
✕ You expect ROI directly attributable per post (organic social is long-tail)
✕ You refuse to appear on camera or to feature your team (authenticity is a critical factor)

// APPROACH

Why authenticity beats overproduced content

In 2026, the Meta and TikTok algorithms penalize "advertising" content. The content that performs is real (real people, not stock models), imperfect (vertical iPhone footage, not 4K cinematic camera), conversational (speaking directly to the audience) and story-driven (benefits through context, not feature lists).

01

Audit of existing content

We see what has performed for you historically, what has not, and what we can replicate at scale.
02

Content pillars definition

3-4 thematic pillars covering authority + community + conversion.
03

14-day production cycle

A 2-week calendar, batch production, consistent planning.
04

Performance feedback loop

Every 30 days we evaluate what works and adjust pillars/format/frequency.

// DELIVERABLES

What you actually get

Initial strategy document

→ Audience persona definition
→ Content pillars (3-4 themes)
→ Tone of voice guidelines
→ Competitor benchmark

30-day content calendar

→ Across platforms (Instagram, Facebook, TikTok, LinkedIn if applicable)
→ Mix of authority / community / conversion
→ Hook + caption + visual brief

Content production

→ Reels production (2-3/week)
→ Editorial carousels (1-2/week)
→ Reusable story templates
→ UGC sourcing if applicable

Posting + community management

→ Posting in optimal slots (data-driven)
→ Response to comments within 12h max
→ DM management for warm leads
→ Crisis management if it arises

Hashtag strategy + Reels optimization

→ Hashtag stacks rotation
→ Trending sounds research
→ Reels hook optimization (3 sec rule)

Monthly report

→ Net followers + engagement rate
→ Top performing posts with analysis
→ The month's story + recommendations

// KPI

How we measure success

Primary

Engagement rate (lift versus industry)
Profile visits + website clicks
Saves + shares (real intent)
Attributable conversions (via UTM + last-click)

Secondary

Net follower growth
Reach + impressions
Top performing content patterns

What we do NOT track as an end goal

✕ Vanity follower count
✕ Total likes (low intent signal)
✕ Posting frequency just "to stay present"

// CONCRETE EXAMPLE

How we grew Kokoro Brașov organically

For Academia Kokoro Brașov, we built the organic foundation in 90 days, without a single penny of Meta Ads:

+595% Instagram impressions
+295% Instagram reach
+536% organic followers
+85% Facebook engagement

The story: a 14-day content cycle based on authority (technical lessons + the record of Adi Bogluț, world champion) + community (children in training) + conversion (giveaway + demo sessions).

See the full case study

Want a free audit of your social presence?

We analyze your accounts, identify gaps and opportunities. An honest recommendation: whether you are a good fit for organic social, or whether it is better to invest in paid ads.

Book a social audit →