How we work. 5 steps, no surprises.

Our process is not website decoration. It is the mechanism that lets us turn down the wrong projects and deliver properly on the ones we accept.

// PHILOSOPHY

Why we have a strict process

Most agencies start execution in week 1 after signing. We start thinking in week 1. It is a fundamental difference.

A solid process protects you from two real risks:

  1. 1. Paying for execution on the wrong strategy (campaigns that do not work for your product, a beautiful website that does not sell)
  2. 2. Being unable to measure what happened (tracking was not planned from the start, undefined KPIs, you do not know what to optimize)

Our process solves both problems. It is not bureaucracy — it is discipline that pays off.

  1. 01

    We listen before we recommend

    ⏱ 30 minutes Free

    The first contact is a simple conversation, not a sales pitch. We ask you: What have you built so far? Where do you want to be in 6-12 months? What have you tried? What worked, what did not? What budget, timeline and team do you have? We tell you whether we are a good fit or not. If we are not, we recommend who to look for. If we are, we move on to step 2.

    What you get

    • → An honest conversation with no pitch
    • → A clear recommendation: we are a fit / we are not a fit
    • → A follow-up email with a summary
  2. 02

    We analyze what is there, we do not assume

    ⏱ 3-5 days Free if we work together afterwards

    Before any proposal, we look carefully at your entire digital ecosystem. We assume NOTHING. We analyze: Website (performance, UX, SEO, conversion), existing ad accounts (campaigns, audiences, creative, tracking), organic presence (social media, Google My Business, reviews), direct competition (3-5 competitors), tracking (pixels, conversions, attribution).

    What you get

    • → A 10-20 page audit document with concrete findings
    • → A prioritized list of issues (high impact / low effort first)
    • → 3-5 tactical recommendations you can implement yourself
    • → Note: the audit is separate from the proposal. If we do not work together, you keep the document.
  3. 03

    A concrete plan, not poetry

    ⏱ 5-7 days Included if you sign

    Based on the audit, we build a tailored plan. We do NOT use generic templates. It contains: measurable objectives over 3-6 months (concrete numbers), strategy (which channels, in what order, with what reasoning), KPIs for each channel, detailed deliverables by milestone, a realistic timeline, a clear line-by-line budget, an ROI decision point.

    What we do together

    • → 1-2 review sessions
    • → We adjust based on feedback
    • → We negotiate honestly where discrepancies appear
    • → You pay when and if you sign. The proposal remains yours regardless of your decision.
  4. 04

    Execution by milestone, no surprises

    ⏱ Variable As per contract

    This is where you see whether the agency can deliver. We work transparently — you see what we do in real time. How we work day to day: communication channel of your choice (Slack/WhatsApp/email), response within 24h on business days, weekly milestones, continuous access to accounts (Editor role), live documentation (shared Notion).

    What we do NOT do

    • → Auto-generated dashboards without analysis
    • → Invoke "the algorithm" as an excuse
    • → Change the strategy every 2 weeks
    • → Unapproved scope creep
  5. 05

    We report what matters, not what looks good

    ⏱ Monthly Included in the retainer

    Our reporting is not an auto dashboard. It is a personal analysis with context and recommendations. What you get monthly: raw numbers (relevant metrics, not vanity), trends (month-over-month), the story (what happened, why, what it means), wins and losses (honesty), recommendations (3-5 concrete actions for next month).

    Cadence

    • → A written report by the 5th of the month
    • → A monthly Zoom sync, 30-60 min
    • → A quarterly review with a strategy reset if necessary

Ready to start with step 1?

A 30-minute discovery call. No pitch, no pressure. Just an honest conversation about what you are trying to build.

Book a discovery call →